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Speaking & Workshops

Talks and workshops on brand strategy, identity, and visibility—delivered at events and conferences for women in leadership, transition, and entrepreneurship.

My Speaking Philosophy

Today's accomplished women have deep expertise but often struggle to position it strategically. Whether seeking greater influence within organizations, building thought leadership in their field, or establishing credibility for new ventures, they need clear frameworks to articulate their unique value and communicate their expertise with confidence.

Through talks and workshops grounded in my Brand Map™ Framework, I help women:

These sessions combine strategic business thinking with authentic identity work—always resulting in actionable positioning and measurable professional impact.

Meet Your Strategist

Hi, I'm Lila—Certified Brand Strategist, Founder of Visible Women Studio, and creator of the Brand Map™.

With over a decade of experience in marketing, brand strategy, and design, I help accomplished women position their expertise strategically to create greater professional impact and influence.

My Brand Map™ Framework provides women with sophisticated tools to articulate their unique value, build authentic presence, and establish thought leadership that enhances their professional success.

Signature Topics

Available as 45-minute keynotes, 90-minute workshops, or half-day masterclasses — as standalone sessions or a comprehensive series.

(1) THE BRAND MAP™: Strategic Framework for Expertise Positioning

Description: The complete Brand Map™ Framework that accomplished women use to position their expertise for maximum professional impact. Participants discover how strategic identity, distinctive positioning, authentic presence, and thought leadership create an integrated system for clear value articulation and professional influence.

Audience: Women ready to position their expertise strategically for greater professional impact and recognition.

(2) THE COMPASS: Clarify Your Vision and Design Your Next Chapter

Description: This foundational experience helps accomplished women gain clarity on their professional vision and design their next chapter with intention. Through strategic exercises, participants explore their values, define their future professional identity, and create a clear compass for navigating their career evolution with confidence.

Audience: Women ready to gain clarity on their professional vision and design their next chapter with strategic intention.
MASterclass, 1 hour, IN PERSON OR VIRTUAL:

(3) THE CATALYST: Position Your Expertise for Maximum Impact

Description: This transformative workshop guides participants in positioning their expertise for recognition and influence. They uncover their distinctive value, create compelling strategic positioning, and learn to communicate their expertise in ways that build credibility and attract meaningful professional opportunities.

Audience:
Women ready to leverage their expertise for greater influence and professional advancement
CHF 950
(EUR 790)
MASterclass, 1 hour, IN PERSON OR VIRTUAL:

(4) THE CAPTIVATOR: Build Authentic Professional Presence

Description: Strategic approaches to developing authentic professional presence that enhances credibility and influence. Participants learn to communicate their value with confidence, establish thought leadership, and present themselves as the expert they are in their field.

Audience: Women building authentic presence for leadership roles and professional influence.
CHF 950
(EUR 790)
MASterclass, 1 hour, IN PERSON OR VIRTUAL:

(5) THE CREATOR: Build Your Thought Leadership Platform

Description: Advanced strategies for building thought leadership and establishing expertise in your field. Participants learn sophisticated frameworks to position their knowledge, build strategic recognition, and create visibility that enhances their professional influence and impact.

Audience: Women ready to establish thought leadership and amplify their professional influence.
CHF 950
(EUR 790)
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Transformation Stories:

I had the pleasure of welcoming Lila Bartkovic as a guest speaker on my mastermind for mom entrepreneurs, where she shared invaluable insights on crafting a brand that aligns with purpose, creates standout positioning, builds a meaningful presence, and delivers authentic promotion. Lila’s ability to break down the branding process into actionable steps was inspiring. If you’re looking for someone who aligns your values with your brand, Lila is your go-to expert. I highly recommend her for creating a brand that’s impactful and authentic.

Manouchka Elefant

Marketing Coach / BIGi Agency

Lila has packed so much value into her online workshop "From invisible to remarkable" that I attended. She provided several practical steps for building a remarkable personal brand. What stood out to me the most was her unique approach of making us travel in time and visualize our future selves in an extraordinary way. This is something I will definitely be going back to on my own!

Agnieszka Stalder

Founder / Stalder Coaching

I had the opportunity to work with Lila in 2024. What started as a personal branding collaboration ended up being so much more, a real eye-opener and inspiration to challenge myself and my beliefs in ways that make the career path ahead of me so much clearer, and so much more fun! With her approach, her methods and her deep expertise, she was able to provide a true inspiration and guidance. I really recommend any woman wanting to be true to herself and pursue her full potential to reach out to Lila.

Anna Sohlberg

Market Access Leader / Dexcom

Working with Lila to develop my personal brand - from essence to visuals - was eye-opening, fun and personally incredibly enriching. Lila's structured, thoughtful, creative and highly personalised approach helped me do just that – clarify my personal value proposition and goals and translating it into a warm and elegant look to match. Lila is fantastic and she very skillfully helps you bring your personal brand story to the surface and embed it in a creative concept that fits your personality. Highly recommended.

Kristina Dziekan

Commercial Market Access Leader / Onward

Lila is amazing! She is that rare find of a person that is not only ridiculously talented but incredibly committed to producing the best possible product and experience for her clients. The process Lila took me through to develop my branding was filled with “aha moments” and insights into how I want to authentically show up in this world. If you’re lucky enough to have an opportunity to work with Lila, please jump at the chance. She is truly one of a kind!

Natalia Molodecky, PhD

Founder + CEO / PAKPANI®

I was happy to find Lila. She works very thoroughly with you and covers everything one needs to think about when it comes to brand identity. I have learnt so much (about my own intension and about technicalities around brand communication)! I am so happy about how Lila helped me to visualize my intent and purpose with my brand and how nicely she has captured my vibe and tone. I can warmly recommend Lila. She is very creative, structured, thorough, knowledgeable and professional to work with!

Åsa F. Hyberg

Founder / Vivante Health Services AB

Lila's work is wonderful. Her strategic approach and the framework behind her workshops helped me gain much more clarity and confidence about my brand. She has great style and designed a beautiful visual identity system that matches my brand perfectly and also helped me to create a website and I am proud of. Lila was amazing at supporting and coaching me every step of the way with her warm and professional manner. I am very grateful that I found Lila, I can highly recommend her services.

Teresa Kennedy - Jones

Owner, Language Coach / Joylingua

Lila is a passionate professional. She is brave enough to suggest what she believes would work the best, not just follow the standards to please the customer. The workshop approach she created can really help you understand WHY and reach CLARITY. She helps you to express this the best way to be well understood and seen by others. Her sense of beauty also plays a very important role. Going through personal branding discovery with Lila is one of the best and most meaningful experiences on my professional journey.

Aleksandra Maj

Senior Product Manager / Alcon

I had a call with brand strategist Lila Bartkovic and wanted to sing her praises. What I loved about my call with Lila was the clarity I got from it by speaking my vision for my business out loud.
Not only did I leave the call with clarity on my brand identity, but I finally decided on the colour scheme that I will move forward with.
Good brand strategy is essential for the evolution of our business and I can highly recommend Lila’s expertise in this area!

Niamh Dee

Mindset & Business Coach / ND Inspired

We have had a great experience working with Lila, who has helped our organization working on branding, website design, photos and overall how to best present our story and services. Lila has a great ability to uncover and enhance the essential in the story, which she then brings to life through very practical steps. She is also very responsive and professional.

Elina Viitaniemi

Director / ESCA Cancer Support
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For Organizations & Events

GET IN TOUCH

For Women's Events & Conferences:
Proven frameworks that help participants position their expertise strategically for greater professional impact, develop authentic professional presence, and build thought leadership that enhances their influence and career advancement.

For Organizations Supporting Women's Development:
Strategic workshops that help accomplished women articulate their value clearly, position their expertise for enhanced leadership effectiveness, and develop authentic presence that increases both individual confidence and organizational impact.

For Podcasts & Media:
In-depth conversations about strategic expertise positioning, authentic professional presence, and how accomplished women can build thought leadership and influence that enhances their career success and professional impact.