Upcoming Session: June 13, 2025
Registrations now open.
You’re not wondering what’s next. You’re ready to design it.
You’ve built a respected career. You’ve led, achieved, delivered. Now, you’re stepping into something more aligned—on your terms.
The Brand Lab provides you with the strategic frameworks, tools, and clarity to develop professional positioning that truly reflects your expertise and where you're headed.
This focused workshop guides you through the essential elements of the Brand Map™ methodology—a proven strategic approach for accomplished women designing their next chapter.
What's Included:
What You’ll Walk Away With:
Workshop Curriculum:
Morning Session: Strategic Foundation
Afternoon Session: Strategic Implementation
This Is for You if You’re...
What Sets The Brand Lab Apart?
This is not a career workshop. This is a strategic brand development experience for women ready to lead with voice, vision, and clarity.
The Brand Lab offers something fundamentally different:
This isn't about abandoning what you've done. It's about building from it—with purpose, clarity, and strategic direction.
Lila Bartkovic is a brand strategist who helps accomplished women at professional inflection points strategically position themselves for their next chapter.
With over a decade of experience in corporate brand strategy—and her own journey of professional transformation—Lila brings a methodology that combines strategic brand architecture with implementation clarity.
Her work creates pathways for women to design professional futures defined by autonomy, impact, and aligned opportunity.
The June 2025 session is limited to 10 participants to ensure focused attention and strategic application. Spots are filling on a first-come, first-served basis.
Workshop Date: June 13, 2025 (10:00am-4:00pm CET)
Registration Closes: June 8, 2025 (or when all spots are filled)
How is this workshop different from career coaching?
The Brand Lab focuses specifically on strategic brand development rather than general career guidance. While career coaching typically addresses skills and job fit, this workshop helps you architect a professional identity and strategic positioning that aligns with your next chapter—whether that's consulting, a portfolio career, or a new leadership role.
Do I need to know exactly what my next career move is before attending the workshop?
No—creating that clarity is actually one of the main benefits of the workshop.
The Brand Lab is designed for accomplished women at various stages of professional transition. Some participants arrive with a clear direction they want to position effectively, while others join specifically because they're seeking clarity about their next chapter.
My Brand Map™ methodology helps you identify where your expertise, values, and aspirations align, guiding you toward strategic clarity regardless of where you are in your transition journey. You'll leave with a structured framework for making decisions about your next professional chapter, even if you're currently exploring multiple possibilities.
What matters most is not having all the answers before you begin, but rather your readiness to engage in strategic thinking about your professional future.
Is there pre-work required?
Yes, you'll receive a welcome packet with reflection exercises one week before the workshop. This light pre-work (approximately 30-45 minutes) ensures you get the most from our time together.
What technology will we use?
The workshop takes place on Zoom, and we'll use collaborative tools like Miro for interactive exercises. All tools are user-friendly, and technical instructions will be provided in advance.
What if I can't attend the full session?
The workshop is designed as a complete experience, and we recommend attending the full session. However, recordings of the teaching portions will be available for 30 days after the workshop for your review.
Is there support available after the workshop?
Yes! All participants receive access to a post-workshop Q&A session scheduled two weeks following the workshop. Additionally, you'll have the option to book individual support through the add-on options if needed.