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The Reinvention Lab: Design What's Next

A focused, full-day virtual workshop for women in career transition ready to build their next chapter.

A strategic bootcamp for women ready to elevate their brand, amplify their impact, and step into their next bold chapter with clarity and confidence.

Upcoming Session: June 13, 2025

Registrations now open.

You’re not wondering what’s next. You’re ready to build it.

You’ve built a respected career. You’ve led, achieved, delivered. Now, you’re stepping into something more aligned—on your terms.

The Reinvention Lab™ provides you with the strategic frameworks, tools, and clarity to develop a professional identity that truly reflects who you are becoming.

This focused workshop guides you through the essential elements of the Brand Map™ methodology—a proven strategic approach for accomplished women designing their next chapter.

What's Included:

What You’ll Walk Away With:

Your Strategic Guide

Lila Bartkovic is a brand strategist who helps accomplished women at career crossroads design strategic professional identities for their next chapter.

With over a decade of experience in corporate brand strategy—and her own journey of reinvention—Lila brings a methodology that combines strategic brand architecture with implementation clarity.

Her work creates pathways for women to build futures defined by purpose, autonomy, and meaningful impact.

Workshop Curriculum:

Morning Session: Strategic Foundation

Afternoon Session: Strategic Implementation

This Is for You if You’re...

What Sets The Reinvention Lab Apart?

This is not a career workshop. This is a strategic brand development experience for women ready to lead with voice, vision, and clarity.

The Reinvention Lab™ offers something fundamentally different:

This isn't about abandoning what you've done. It's about building from it—with purpose, clarity, and strategic direction.

BOLD
BRAVE
BRILLIANT
UNIQUE
BOLD
BRAVE
BRILLIANT
UNIQUE

Get Early Access to my Workshops:

Reserve Your Spot in The Reinvention Lab™

The June 2025 session is limited to 15 participants to ensure focused attention and strategic application. Spots are filling on a first-come, first-served basis.

Workshop Date: June 13, 2025 (10:00am-4:00pm CET)
Registration Closes: May 25, 2025 (or when all spots are filled)

Now booking April - June 2024. By filling out the form you are joining the waiting list. Applications are reviewed in the order they are received.

Client Reflections:

I had the opportunity to work with Lila in 2024. What started as a personal branding collaboration ended up being so much more, a real eye-opener and inspiration to challenge myself and my beliefs in ways that make the career path ahead of me so much clearer, and so much more fun! With her approach, her methods and her deep expertise, she was able to provide a true inspiration and guidance. I really recommend any woman wanting to be true to herself and pursue her full potential to reach out to Lila.

Anna Sohlberg

Market Access Leader / Dexcom

Working with Lila to develop my personal brand - from essence to visuals - was eye-opening, fun and personally incredibly enriching. Lila's structured, thoughtful, creative and highly personalised approach helped me do just that – clarify my personal value proposition and goals and translating it into a warm and elegant look to match. Lila is fantastic and she very skillfully helps you bring your personal brand story to the surface and embed it in a creative concept that fits your personality. Highly recommended.

Kristina Dziekan

Commercial Market Access Leader / Onward

Lila is amazing! She is that rare find of a person that is not only ridiculously talented but incredibly committed to producing the best possible product and experience for her clients. The process Lila took me through to develop my branding was filled with “aha moments” and insights into how I want to authentically show up in this world. If you’re lucky enough to have an opportunity to work with Lila, please jump at the chance. She is truly one of a kind!

Natalia Molodecky, PhD

Founder + CEO / PAKPANI®

I was happy to find Lila. She works very thoroughly with you and covers everything one needs to think about when it comes to brand identity. I have learnt so much (about my own intension and about technicalities around brand communication)! I am so happy about how Lila helped me to visualize my intent and purpose with my brand and how nicely she has captured my vibe and tone. I can warmly recommend Lila. She is very creative, structured, thorough, knowledgeable and professional to work with!

Åsa F. Hyberg

Founder / Vivante Health Services AB

Lila's work is wonderful. Her strategic approach and the framework behind her workshops helped me gain much more clarity and confidence about my brand. She has great style and designed a beautiful visual identity system that matches my brand perfectly and also helped me to create a website and I am proud of. Lila was amazing at supporting and coaching me every step of the way with her warm and professional manner. I am very grateful that I found Lila, I can highly recommend her services.

Teresa Kennedy - Jones

Owner, Language Coach / Joylingua

Lila is a passionate professional. She is brave enough to suggest what she believes would work the best, not just follow the standards to please the customer. The workshop approach she created can really help you understand WHY and reach CLARITY. She helps you to express this the best way to be well understood and seen by others. Her sense of beauty also plays a very important role. Going through personal branding discovery with Lila is one of the best and most meaningful experiences on my professional journey.

Aleksandra Maj

Senior Product Manager / Alcon

I had the pleasure of welcoming Lila Bartkovic as a guest speaker on my mastermind for mom entrepreneurs, where she shared invaluable insights on crafting a brand that aligns with purpose, creates standout positioning, builds a meaningful presence, and delivers authentic promotion. Lila’s ability to break down the branding process into actionable steps was inspiring. If you’re looking for someone who aligns your values with your brand, Lila is your go-to expert. I highly recommend her for creating a brand that’s impactful and authentic.

Manouchka Elefant

Marketing Coach / BIGi Agency

I had a call with brand strategist Lila Bartkovic and wanted to sing her praises. What I loved about my call with Lila was the clarity I got from it by speaking my vision for my business out loud.
Not only did I leave the call with clarity on my brand identity, but I finally decided on the colour scheme that I will move forward with.
Good brand strategy is essential for the evolution of our business and I can highly recommend Lila’s expertise in this area!

Niamh Dee

Mindset & Business Coach / ND Inspired

We have had a great experience working with Lila, who has helped our organization working on branding, website design, photos and overall how to best present our story and services. Lila has a great ability to uncover and enhance the essential in the story, which she then brings to life through very practical steps. She is also very responsive and professional.

Elina Viitaniemi

Director / ESCA Cancer Support

I collaborated with Lila recently and I had the most pleasant experience. Lila is first of all a professional, taking her work very seriously but in the same time very warm, friendly and fun to work with. Highly recommended!

Andreea Soloman

Senior Consultant / EY
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Frequently Asked Questions

Thought Leadership

Craft a thought leadership strategy to position yourself as an authority in your field, showcasing expertise and unique insights.

Brand Storytelling

Craft a cohesive narrative intertwining the brand's story, values, and mission into an authentic and compelling storyline.

Visual Identity

Create a cohesive visual identity that aligns with your brand message and resonates with your audience across all platforms.

Brand Photography

Invest in professional photography that captures your personality and communicates your brand story visually.

LinkedIn Optimisation

Brand and optimise your LinkedIn profile to attract potential clients, partners, and opportunities.

Personal Website

Build a professional website that serves as the central hub for your personal brand and showcases your identity and expertise.

Communication Training

Enhance your communication skills to effectively articulate your personal brand and influence your audience.

Ongoing Coaching

Continue your personal brand journey with ongoing coaching for sustained visibility, refined leadership, and career growth.

Brand Strategy

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Brand Strategy is the core foundation of your personal brand. Through collaboration and implementation of my Brand Map™ Framework, we will design the key components of your brand, and set you up with an identity that proves irresistible to your ideal audience while staying true to your values and goals.

THE SCOPE:

- Vision, Impact + Story
- Detailed Audience Profile
- Strengths +  Credibility 
- Unique Value Proposition
- Brand Statement + Elevator Pitch
- Unique Brand Manifesto
- Brand Persona + Archetypes
- Visual Identity + Style

Visibility Strategy

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Visibility Strategy will activate your  brand identity. It helps you set longer-term goals for your brand, select ideal communication platforms, attract like-minded partners, build brand recognition, and strategically position yourself as a thought leader in your industry.

THE SCOPE:

- Key Visibilty Goals
- Brand Ecosystem
- Brand Pillars
- Platforms + Channels
- Online + Offline Presence
- Brand Visibility Map
- Content Pyramid
- Thought Leadership Strategy

How is this workshop different from career coaching?

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The Reinvention Lab™ focuses specifically on strategic brand development rather than general career guidance. While career coaching typically addresses skills and job fit, this workshop helps you architect a professional identity and strategic positioning that aligns with your next chapter—whether that's consulting, a portfolio career, or a new leadership role.

Do I need to have clarity on my next steps before joining?

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Not at all. Many participants join precisely because they're seeking that clarity. The Brand Map™ methodology helps you articulate and structure your vision even if you're still exploring options. You simply need to know you're ready for change.

Is there pre-work required?

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Yes, you'll receive a welcome packet with reflection exercises one week before the workshop. This light pre-work (approximately 30-45 minutes) ensures you get the most from our time together.

What technology will we use?

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The workshop takes place on Zoom, and we'll use collaborative tools like Miro for interactive exercises. All tools are user-friendly, and technical instructions will be provided in advance.

What if I can't attend the full session?

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The workshop is designed as a complete experience, and we recommend attending the full session. However, recordings of the teaching portions will be available for 30 days after the workshop for your review.

Is there support available after the workshop?

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Yes! All participants receive access to a post-workshop Q&A session scheduled the week following the workshop. Additionally, you'll have the option to book individual support through the add-on options if needed.